I have learned a lot about SEO and building websites that get traffic over the years. One of the things I have learned is simple is better. Less is more when it comes to consulting for search engine optimization. When I first stated I hired web designers and expert SEO consultants and loaded up my website with plug-ins and every tried every thing under the sun that was legal to get traffic to my site. At this point you do not need a lot to have a strong website. You do not need to hire a firm to do a lot of SEM or social media or link building.
If you want to hire me, I will be better than any large SEM or SEO firm, my statistics prove it. Write me at markbiernat@yahoo.com for me to look at your website.
What I have learned about SEO consulting
I have some sites that were and are less than optimal in terms of structure, domain name, idea, plug-ins etc. However, no matter where you are in terms of your site (s) develop it is OK. Do not feel you need to hire some hire powered consultant to engineer the way you do everything. In fact, my recommendation is just build from what you have without ripping apart everything. Website development and design should be simple and natural. Where you are not with your site is perfect as long as you are not doing anything spammy. Just try to add content and gradually simplify your site.
Try to find the plug-ins and widgets you do not really need and remove them. Try to see if your site can almost work with the basic install and maybe five plug-ins. WordPress was designed to help you. Do not feel you need to modify it much beyond changing the basic permalink structure to %postname% and maybe using a good theme or the SEO platinum pack.
Why less is better for SEO and WordPress
Because your real mission is to create something interesting for your visitors. It could be a picture or a video or content or a tutorial. However, most people spend an inordinate about of time and energy on on-site and off-site SEO factors and website design. Many of these are questionable and even counter productive and only benefit the people offering you the service or tool.
Every second you spend worrying about search engine optimization is a second you could either be writing content or being with your family. I know new guys to the web are disappointed to hear there is no magic sauce beyond their own imagination for creating something of value, but that is the way it is.
But that is actually good news. It frees you to focus more on self-expression than being a tweeker or monkeying around with your site all day. Therefore, do not be mislead by large cost projects and major undertakings. Do not buy any affiliate type get traffic now type things. They are a waste of money and time and I have seen too many people get burned with this.
If you want my help with getting traffic to your website I can be hired. However, I do not do long-term projects, intentionally. I think SEO consulting should be short and sweet. Search engine optimization information is really something that is not something you have to spend years researching on the web as the opportunity cost is too high. Think of what the opportunity cost is of researching this all yourself.
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